The evolving media landscape makes mapping out a blueprint for future-proofing brands a complex task. For marketers to bring home wins both today and tomorrow, we need to understand this current transformation while keeping a steady eye on the digital horizon.

Armed with the drive and expertise to strike that balance, IPG Mediabrands and our network of agencies were thrilled to welcome 230 top-level marketers from 56 brands, our industry partners, and our own agency talent to our second annual client summit, Navigating the New Reality.

This year's event proved successful in achieving its core objective: assemble leaders with diverse backgrounds and perspectives to launch a discussion on how to go beyond today’s priorities and offer smart, agile strategies that prepare brands for tomorrow. Pinning down an overarching theme is difficult, but one narrative surfaced above the rest: embrace these swift shifts in consumer behaviour and technology, because the pace of change is only accelerating.


A RECAP OF 2018

OCTOBER 25 th, 2018

8 AM - 1.30 PM

THE GLOBE AND MAIL CENTRE

FLOOR 17, 351 KING ST. EAST
TORONTO, ON

Agenda

  • 8 AM

    Breakfast & Registration

  • 9 AM - WELCOME & INTRODUCTION

  • THE NEW NORMAL: A WAKE UP CALL

  • THE LATEST WAVE IN CREATIVE EXPERIENCES

    REACH + RELEVANCE: TURNING HUMAN THOUGHTS INTO HUMAN INSIGHTS

    CREATE FOR MOBILE IMPACT: HOW THE CAMERA IS TRANSFORMING CONSUMER CONNECTIONS

  • PAST THE TIPPING POINT: DISRUPTING TRADITIONAL MARKETING PRACTICES

    MEASURING MARKETING EFFECTIVENESS
    IN THE NEW REALITY

  • BREAK & PARTNER EXPERIENCE AREAS

  • CREATING WINNING DIGITAL EXPERIENCES

  • WHAT'S NEXT IS NOW:
    FUTURE-PROOFING FOR TOMORROW

    THE NEXT FRONTIER:
    AI & MACHINE LEARNING

    FIRESIDE CHAT: TRANSFORMING CONSUMER CONNECTIONS

  • IPG MEDIA LAB OUTLOOK:
    THE END OF THE BEGINNING

  • CLOSING REMARKS

  • 12.30 - 1.30 PM

    Lunch & Partner Experience Areas


IN PARTNERSHIP WITH

Featured Speakers

Click on each speaker to read their bio.

GRAHAM MOYSEY
Chief Executive Officer
IPG Mediabrands
A digital leader on the international stage, Graham blends deep industry insight with strategic focus to maximize business growth. Results from his twenty-year career have impacted business on five continents, allowing him to navigate brands through the evolving consumer and media landscape with assurance. As CEO, Graham is responsible for setting IPG Mediabrand’s strategic vision for the Canadian market, ensuring the highest standard of client service throughout the enterprise, and strengthening existing client relationships while opening new ones. An active member of the Canadian advertising community, Graham is the former Director of the Interactive Advertising Bureau, frequent thought leadership contributor to industry press, and current board member of WE.org.
SHELLEY SMIT
President
UM
With experience in all areas of marketing - be it client or agency-side, global or local markets - Shelley consistently brings a passion for creativity and a drive for business results to every task she undertakes. As President of UM, she applies her deep experience in marketing and media, coupled with strong leadership skills, to lead the agency to historical highs through superior annual performance reviews, new business wins, and industry accolades. This approach pays off, with UM Canada winning 43 awards in the past twelve months.
ROBERT JENKYN
President
Media Experts
A recognized leader in the Canadian media landscape, Robert has a proven ability to marry client needs with agency offerings to build stronger brands. His passion and leadership embolden the team to make a bigger impression: on our clients, on our agency, and on the industry. As President, Robert is evolving the agency’s client-focused model to further their mission as a data-savvy, solutions-driven media agency that brings brands into the next frontier of media advertising. He is an active board member of the ICA, contributes regularly to Media in Canada, and sits on the jury panel of several Canadian media industry awards.
HELEN GALANIS
President
Initiative
As President of Initiative, Helen leads a growing Canadian team to deliver on the promise of helping brands take the initiative in culture. Applying her skills as a former client, Helen values diverse skill sets, spurring her to build a team of passionate experts with diverse backgrounds in marketing, media, tech, experiential, and sales. A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes.
MATT RAMELLA
Managing Director
Reprise & Digital Partnerships
A dynamic leader, Matt applies seventeen years of multifaceted experience to improve marketing effectiveness by connecting brands with audiences in more targeted and measurable ways. As Managing Director, he leads a team of 90+ specialists with unparalleled expertise in all facets of digital performance and marketing services. Matt’s time is focused on providing strategic counsel around how to make digital experiences work together to drive business forward for clients, guiding Reprise as they execute leading-edge digital campaigns that integrate content with social, search, and ecommerce. He also provides ongoing thought leadership and leads overall partnership strategy with Google, Facebook, Amazon and other major partners in the Canadian market.
DAVID COHEN
President
MAGNA North America
Innately driven to push boundaries and challenge the status quo, David heads MAGNA’s North America business driving investment, intelligence, and innovation in his role as President. David also leads Global Partnerships for MAGNA and has helped set the overall vision and remit for the organization. He has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” and an “Online All-Star” by Media Magazine. He has also served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee and currently serves on the IAB Video and Advisory Board, as well as Google, Facebook, and Snapchat advisory boards.
CHAD STOLLER
Global Chief Innovation Officer
UM
Chad Stoller is a marketing specialist with more than twenty-five years of experience building brands by increasing awareness and consumer engagement. As the Global Chief Innovation Officer of UM, he is responsible for proactive client innovation and product development across UM offices around the globe. In tandem, he also serves as the Managing Director of the IPG Media Lab: an organization focused on the audience effects of media futures. Chad actively speaks at advertising and technology industry events and is regularly interviewed by news media. He also works with early-stage start-up companies as an advisor and is an active angel investor with multiple investments, including social media platform Foursquare.
JEFF MILLER
Global Head of Creative Strategy & Content
Snapchat
Jeff Miller oversees a team responsible for building best-in-class mobile campaigns that drive business impact. Before Snapchat, Jeff served as Gatorade's Director of Digital Strategy where he set the company’s vision across content, commerce, and technology. Under his leadership, the brand created award-winning campaigns featuring Michael Jordan, Serena Williams, and Usain Bolt. Jeff received his B.Sc in Commerce from the University of Virginia and MBA from Emory University.
RASMUS GREVE
Creative Solutions Leader
Google
Rasmus Greve is a creative solutions leader at Google New York working with large brands and their media and creative agencies to explore the boundaries of digital communication. From this, he helps them make bigger, better, and more relevant advertising informed by big data and machine learning. Before joining Google nine years ago, he worked at an array of consultancies, startups, and creative agencies in Copenhagen where he leveraged his M.Sc. in Computer Science.
JAKE NORMAN
Head of Agency
Facebook
Jake Norman is Head of Agency at Facebook and a member of the Canadian leadership team. The role of his team is to partner with agencies to enable them to maximize the value of Facebook’s platforms on behalf for their clients. Prior to Facebook, Jake lived in the agency world for eighteen years in Canada and Ireland and most recently was President and Chief Strategy Officer at Mindshare Canada. Jake is very active in both the agency and technology ecosystem including being a board member of IAB Canada.
JACKIE PORIADJIAN-ASCH
Chief Marketing Officer &
Chief Revenue Officer
ecobee
A marketing veteran and builder of iconic brands, Jackie is at the helm of ecobee’s marketing strategy, as the brand looks to drive awareness and gain market share in an increasingly competitive space. Serving as both CMO and Chief Revenue Officer, she combines a unique set of skills to lead both sales and marketing including ecobee’s end-to-end go-to-market strategy across its products and services. Her career has included previous roles such as CMO at Canada Goose and SVP of Global Brand Marketing at Ultimate Fighting Championship.
NISH SHAH
Vice President, Strategy
Initiative
Nish brings a unique perspective to the world of media having held senior leadership roles across a broad set of marketing disciplines. In his current role, as Vice-President of Strategy, Nish oversees the strategic planning process at Initiative Canada. He pushes to elevate the work by bringing a multi-disciplinary approach that includes experience across shopper, sponsorship, experiential, and media. One part strategy, one part creative, Nish loves working with teams and partnering with clients to uncover the cultural opportunity that will help solve business challenges.
ERICA KOKIW
Vice President, Digital
UM
With seventeen years of media experience, Erica has developed a broad skill set across strategy, communication planning, media investment, client servicing, and digital expertise. After accruing a breadth of experience in agency and client-side roles in Canada, Erica then moved to Sydney, Australia, where she spent six years working in media and digital with Dentsu Aegis Network (managing a $2.9 billion investment portfolio), as well as Group M agencies Mediacom and MindShare. As VP of Digital at UM, her role is to leverage innovation and thought leadership to drive tangible business results across UM’s client portfolio with fully-integrated, best-in-class digital strategies.
PATRICIA GRAY
Vice President, Digital Media Systems
Media Experts
With twenty years of experience planning and buying online media, Patricia leads Media Experts’ Digital department and its team of digital thought leaders to navigate major Canadian brands through this ever-evolving landscape. Instrumental in launching Media Experts Digital practice, Patricia’s passion for digital ensures that she stays current by managing relationships with digital vendors and by positioning clients to benefit from emerging technologies and the early insights gained from leveraging first-to market opportunities. Her guidance has pushed her teams to be recognized in the industry through digital and mobile awards and trusted by our clients as digital experts they can lean on to drive business and stay ahead of trends.
CHRIS HERLIHEY
Vice President, Insights & Analytics
IPG Mediabrands
Chris leads the insights practice at IPG Mediabrands in Canada, overseeing audience analysis, consumer research, tool development, and advanced analytics. With a background in media planning and buying, he held positions at Nielsen IMS and PMB Print Measurement Bureau (now Vividata) before joining Mediabrands. During his tenure here, Chris has been instrumental in building several proprietary tools such as a television engagement tool, introduced a marketing mix modeling capability and launched an industry leading multicultural media study. He has helped lead the research agenda in Canada as an active member on the Numeris research committee and as Chair of the Vividata research committee.
LEITH HIGDON
Group Director, Analytics & Insights
IPG Mediabrands
In the research industry for twelve years, Leith has worked in research from all angles: client, supplier, and agency. She has a passion for finding the story behind the numbers and loves discovering unexpected insights from the data. As analytics has evolved from survey data to big data and modeling, Leith has integrated new analyses and techniques into the Mediabrands toolkit. A graduate of the Ryerson University MBA (Marketing) program, Leith has gained invaluable practical skills that qualify her to lead and execute research studies on client and industry data.


Directions & Parking

DIRECTIONS TO VENUE

From east-end: Drive south on DVP, exit Richmond St (downtown), left on Berkeley St., right on King St. Follow until 351 King Street East.

From WEST-END: Drive east on Gardiner, exit Jarvis St., turn left (northbound), turn right onto King St. Follow until 351 King Street East.

TTC Eastbound from King subway station: Take King streetcar eastbound #504/ #503/ #514, exit at Ontario St.

TTC westbound from Broadview station: Take King streetcar westbound #504, exit at Ontario St.

PARKING

There are several paid parking lots within walking distance of venue (please refer to Parking Map) as well as limited street parking.

Contact

FOR Agency & MEDIA INQUIRIES:
Danielle Clark
Group Director, Marketing Operations, IPG Mediabrands 
M: 647.640.7371   
E: danielle.clark@mbww.com


FOR event INQUIRIES:
Theresa Darmody
Event Manager
M: 416.995.9921 
E: td@eventmarkmanagement.com