INTERVIEWS

Click on the speakers below for insight into how they‘re navigating this new reality.

GRAHAM MOYSEY
CEO
IPG Mediabrands, Canada
A digital leader on the international stage, Graham blends deep industry insight with strategic focus to maximize business growth. Results from his twenty-year career have impacted business on five continents, allowing him to navigate brands through the evolving consumer and media landscape with assurance. As CEO, Graham is responsible for setting IPG Mediabrand’s strategic vision for the Canadian market, ensuring the highest standard of client service throughout the enterprise, and strengthening existing client relationships while opening new ones. An active member of the Canadian advertising community, Graham is the former Director of the Interactive Advertising Bureau, frequent thought leadership contributor to industry press, and current board member of WE.org.
SHELLEY SMIT
President
UM
With experience in all areas of marketing - be it client or agency-side, global or local markets - Shelley consistently brings a passion for creativity and a drive for business results to every task she undertakes. As President of UM, she applies her deep experience in marketing and media, coupled with strong leadership skills, to lead the agency to historical highs through superior annual performance reviews, new business wins, and industry accolades. This approach pays off, with UM Canada winning 43 awards in the past twelve months.
ROBERT JENKYN
President
Media Experts
A recognized leader in the Canadian media landscape, Robert has a proven ability to marry client needs with agency offerings to build stronger brands. His passion and leadership embolden the team to make a bigger impression: on our clients, on our agency, and on the industry. As President, Robert is evolving the agency’s client-focused model to further their mission as a data-savvy, solutions-driven media agency that brings brands into the next frontier of media advertising. He is an active board member of the ICA, contributes regularly to Media in Canada, and sits on the jury panel of several Canadian media industry awards.
HELEN GALANIS
President
Initiative
As President of Initiative, Helen leads a growing Canadian team to deliver on the promise of helping brands take the initiative in culture. Applying her skills as a former client, Helen values diverse skill sets, spurring her to build a team of passionate experts with diverse backgrounds in marketing, media, tech, experiential, and sales. A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes.
MATT RAMELLA
Managing Director
Reprise & Digital Partnerships
A dynamic leader, Matt applies seventeen years of multifaceted experience to improve marketing effectiveness by connecting brands with audiences in more targeted and measurable ways. As Managing Director, he leads a team of 90+ specialists with unparalleled expertise in all facets of digital performance and marketing services. Matt’s time is focused on providing strategic counsel around how to make digital experiences work together to drive business forward for clients, guiding Reprise as they execute leading-edge digital campaigns that integrate content with social, search, and ecommerce. He also provides ongoing thought leadership and leads overall partnership strategy with Google, Facebook, Amazon and other major partners in the Canadian market.
MATT SALLIS
Managing Director
Accounts & Performance
Reprise
A marketing veteran and builder of iconic brands, Jackie is at the helm of ecobee’s marketing strategy, as the brand looks to drive awareness and gain market share in an increasingly competitive space. Serving as both CMO and Chief Revenue Officer, she combines a unique set of skills to lead both sales and marketing including ecobee’s end-to-end go-to-market strategy across its products and services. Her career has included previous roles such as CMO at Canada Goose and SVP of Global Brand Marketing at Ultimate Fighting Championship.
DAVID COHEN
President
MAGNA North America
Innately driven to push boundaries and challenge the status quo, David heads MAGNA’s North America business driving investment, intelligence, and innovation in his role as President. David also leads Global Partnerships for MAGNA and has helped set the overall vision and remit for the organization. He has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” and an “Online All-Star” by Media Magazine. He has also served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee and currently serves on the IAB Video and Advisory Board, as well as Google, Facebook, and Snapchat advisory boards.
CHAD STOLLER
Global Chief Innovation Officer
UM
Chad Stoller is a marketing specialist with more than twenty-five years of experience building brands by increasing awareness and consumer engagement. As the Global Chief Innovation Officer of UM, he is responsible for proactive client innovation and product development across UM offices around the globe. In tandem, he also serves as the Managing Director of the IPG Media Lab: an organization focused on the audience effects of media futures. Chad actively speaks at advertising and technology industry events and is regularly interviewed by news media. He also works with early-stage start-up companies as an advisor and is an active angel investor with multiple investments, including social media platform Foursquare.
JEFF MILLER
Global Head of Creative Strategy & Content
Snapchat
Jeff Miller oversees a team responsible for building best-in-class mobile campaigns that drive business impact. Before Snapchat, Jeff served as Gatorade's Director of Digital Strategy where he set the company’s vision across content, commerce, and technology. Under his leadership, the brand created award-winning campaigns featuring Michael Jordan, Serena Williams, and Usain Bolt. Jeff received his B.Sc in Commerce from the University of Virginia and MBA from Emory University.
RASMUS GREVE
Creative Solutions Leader
Google
Rasmus Greve is a creative solutions leader at Google New York working with large brands and their media and creative agencies to explore the boundaries of digital communication. From this, he helps them make bigger, better, and more relevant advertising informed by big data and machine learning. Before joining Google nine years ago, he worked at an array of consultancies, startups, and creative agencies in Copenhagen where he leveraged his M.Sc. in Computer Science.
JAKE NORMAN
Head of Agency
Facebook
Jake Norman is Head of Agency at Facebook and a member of the Canadian leadership team. The role of his team is to partner with agencies to enable them to maximize the value of Facebook’s platforms on behalf for their clients. Prior to Facebook, Jake lived in the agency world for eighteen years in Canada and Ireland and most recently was President and Chief Strategy Officer at Mindshare Canada. Jake is very active in both the agency and technology ecosystem including being a board member of IAB Canada.